The Latest and Greatest

Ryan Suter Teams Up with ASPIRE Sports Drinks

October 30th, 2015

MINNEAPOLIS, MN — (October 30th, 2015) – Ryan Suter has a new business venture. The Minnesota Wild defenseman is an equity investor and partner in Twin Cities-based ASPIRE Beverages. ASPIRE Beverages was started in 2012 by two Minnesota hockey dads, John Montague and Jesse Parker, who couldn’t find a healthy sports drink for their active […]

ASPIRE Athlete of the Week Expands in the 2015-2016 School Year

September 15th, 2015

The ASPIRE Athlete of the Week program was created by ASPIRE Beverage Company to recognize and reward high school student athletes that demonstrate “greatness” demonstrated by high school seniors in four areas: athletics, academics, community involvement and character. Every week throughout the school year, nominations are submitted by high school activities directors, coaches, and school […]

ASPIRE Great Minnesota Shootout Youth Hockey Skills Challenge is Back

September 15th, 2015

The ASPIRE Great Minnesota Shootout will be back this year: a fun skills competition to recognize and reward the top shooters in Minnesota, the State of Hockey. Participants shoot pucks at nine lit-up panels inside the goal, trying to hit all nine of the panels in the shortest amount of time possible. The cost to […]

ASPIRE “Hockey Dads” Television Commercial Starts Airing

August 20th, 2013

August 21, 2013 — Today, the first ASPIRE Beverage Company television commercial will begin airing on WCCO4 (CBS) on a regular schedule that includes the 5PM, 6PM and 10PM news broadcasts, High School Sports Rally (Friday nights) and Rosen’s Sports Sunday (Sunday nights). Throughout the fall and winter months, the commercial will be aired on […]

ASPIRE Beverages to be Served at Schools throughout Minnesota in 2013 – 2014

August 12th, 2013

August 12, 2013 — The ASPIRE all-natural FIRE, ICE and STORM sports drinks have quickly become the beverage of choice for many schools throughout Minnesota including dozens of high schools in the Twin Cities. ASPIRE sports drinks contain natural flavors and sweeteners, electrolytes, antioxidants, vitamins and minerals to help improve the health and performance of athletes. […]

ASPIRE Prepares for Statewide Expansion with Holiday and Super America

August 12th, 2013

August 9, 2013 — ASPIRE filmed a television commercial featuring it’s “hockey dad” founders and TEAM ASPIRE of youth hockey super-stars to provide material for a statewide marketing campaign that will begin in early-September to support the expanded distribution of the company’s FIRE, ICE and STORM sports drinks through Holiday and Super America stores across […]

ASPIRE and WCCO Partner on New Program to Recognize and Reward High School Student-Athletes

August 11th, 2013

August 11, 2013 — ASPIRE Beverage Company and WCCO (CBS) Television have joined forces to launch the “ASPIRE Athlete of the Week” program to recognize and reward the top high school student-athletes in Minnesota. Each week, the Athletic Directors of all Minnesota high schools will nominate one student-athlete per school as the “ASPIRE Athlete of the […]

ASPIRE Selected as the Official Sports Drink of the Minnesota State American Legion Baseball Tournament

August 2nd, 2013

August 2, 2013 — ASPIRE was selected as the official sports drink of the Division I Minnesota State American Legion Baseball Tournament. ASPIRE FIRE, ICE and STORM all-natural sports drinks contain natural flavors and sweeteners, electrolytes, antioxidants, vitamins and minerals to help improve the health and performance of athletes. Congratulations to 2013 Minnesota State Champion […]

ASPIRE Co-Founder Joins Runner for Final Mile of Her Incredible Across-the-U.S. Journey

August 1st, 2013

August 1, 2013 — Ally Loisel-Murray ended an incredible 1,300-mile run across the country, from Texas to Minnesota, returning to a hero’s welcome at Life Time Fitness in Chanhassen. On April 22, she embarked on the run to raise awareness for carotid artery dissection, traumatic brain injury and stroke prevention. ASPIRE Beverage Company’s Co-Founder and Chief Aspiration Officer John […]

ASPIRE Selected as the Official Sports Drink of the WSL Swim Championships

July 28th, 2013

July 28, 2013 — ASPIRE was selected as the official sports drink for the WSL Championship Swim Meet hosted at Interlachen Country Club in Edina.  ASPIRE FIRE, ICE and STORM all-natural sports drinks contain natural flavors and sweeteners, electrolytes, antioxidants, vitamins and minerals to improve the health and performance of athletes. The company’s drinks were […]