Thank you to Mary Story of the University of Minnesota and her colleagues of the Robert Wood Johnson Foundation Healthy Eating Program for shedding light on a major public health problem. Their study, which was published on June 1, 2012, focused on the increasing consumption of sports drinks by children’s and adolescents. In the middle of a national obesity epidemic, this research makes a clear association between obesity and the consumption of sports drinks that contain high amounts of sugar, adding more empty calories to youths’ diets.
At ASPIRE, we recognize that it may be very difficult to reverse this prevailing trend of sports drink consumption by children, adolescents and young adults. Furthermore, we understand that “healthy” sports drinks are beneficial for helping provide hydration and energy before, during and after activities. Our solution is not to ask consumers to change their behavior. It is not reasonable, nor is it serving their best interests, to expect consumers to drink water only. We believe a better solution is to simply change the ingredients and provide them with a healthy alternative to the junk they are currently consuming.