We make natural sports drinks that are designed to improve the health and performance of all athletes. We conduct research and development as a means, not an end. We dare to go where others have failed. We innovate with the humility to see things as they are and the audacity to imagine how they could be. We are warriors, driven to serve the public good. We are students of history and agents of change. We reject complacency, break through barriers, and challenge the status quo. We do what’s right, not what’s easy.